R2D

Road of Death, Bolivia. Once declared by the Inter-American Development Bank as the most dangerous road in the world, the route from La Paz to Coroico drops steeply. Trucks and buses still ply, and quite often fly off the route, with 200-300 fatalities a year.

While there are travel agencies that book trips to the "most dangerous road in the world" there are not applications focused on the needs of the adventurers of the world.

THE CHALLENGE

To help make your trip to the world's most dangerous road as enjoyable and hassle-free as possible, as well as get the most out of your travel budget.

Design a first in class app for a target audience of adventures on a low budget that would include:

• Transportation from-to
• Hotel Reservations
• Equipment Rental

MY ROLE

User Research and Market Analysis, Information architecture, prototyping, UI design Content strategy, Design System, Style Guide creation, and Art Direction.

TOOLS

Figma
Sketch
Illustrator
Zepplin

DELIVERABLES

• Corporate website
• UX Design
• Art Direction
• Responsive apps
• Branding / Collaterals